Greater Than Mic Magazine

Music. Industry. Creative Culture.

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Issue 1

April 2024

This Month on the Cover

Music.

SXSW Official Artist, Vital Powers on Pioneering the Fusion of Dancehall, Grime, and Reggae from England’s Vibrant Music Scene

“Rapping for years and years I’ve realized, it’s not about having a good song, it’s somewhere in the song… did they connect in some way…some songs is like ok just listen to it, that’s cool, but it has to do something…I know that all of the people love fun, so I try to create that…I’ll instruct people…cause even if you hate my music, you’re remembering that this guy made me hurt my knees today. And then now you’re moving, even if you were bored of me, now you’re moving..”
Read More >

SXSW Official Artist, Vital Powers on Pioneering the Fusion of Dancehall, Grime, and Reggae from England’s Vibrant Music Scene

“Rapping for years and years I’ve realized, it’s not about having a good song, it’s somewhere in the song… did they connect in some way…some songs is like ok just listen to it, that’s cool, but it has to do something…I know that all of the people love fun, so I try to create that…I’ll instruct people…cause even if you hate my music, you’re remembering that this guy made me hurt my knees today. And then now you’re moving, even if you were bored of me, now you’re moving..”
Read More >

Sú North: Orchestrating Harlem’s Melodic Legacy, Inspired by Jazz, Hip-Hop, and Mental Health Advocacy.

Sú North: Orchestrating Harlem’s Melodic Legacy, Inspired by Jazz, Hip-Hop, and Mental Health Advocacy.

SXSW Artist Interviews

SXSW Artist Interviews

Pre-SXSW Event

Pre-SXSW Event

Industry.

SPIN Magazine and Greater Than Distribution Ignite SXSW with Innovation and Artistry

2024 SXSW was one for the books, and SPIN's events were the ultimate place to be. Let's set the scene: imagine the vibrant heart of SXSW, teeming with creativity, innovation, and the pulsating energy of music lovers from around the globe. As the sun dipped below the gorgeous Austin skyline, SPIN Magazine, now embarking on an ambitious new journey with the launch of SPIN Records in partnership with Virgin Music Group's Greater Than Distribution, prepared to unveil an evening that would redefine the essence of artist discovery.
Read More >

SPIN Magazine and Greater Than Distribution Ignite SXSW with Innovation and Artistry

2024 SXSW was one for the books, and SPIN's events were the ultimate place to be. Let's set the scene: imagine the vibrant heart of SXSW, teeming with creativity, innovation, and the pulsating energy of music lovers from around the globe. As the sun dipped below the gorgeous Austin skyline, SPIN Magazine, now embarking on an ambitious new journey with the launch of SPIN Records in partnership with Virgin Music Group's Greater Than Distribution, prepared to unveil an evening that would redefine the essence of artist discovery.
Read More >

Randy Jackson and Paula Moore’s Fireside Chat Sparks the Future of Music at Greater Than Distribution

Randy Jackson and Paula Moore’s Fireside Chat Sparks the Future of Music at Greater Than Distribution

Unleashing Success: The Crucial Role of Exceptional Songs in Music Careers

Unleashing Success: The Crucial Role of Exceptional Songs in Music Careers

Young Professionals in the Music Industry: Alizeh Davis Jarrahy, Charlotte Scully, Bella Pasquinelli

Young Professionals in the Music Industry: Alizeh Davis Jarrahy, Charlotte Scully, Bella Pasquinelli

Style.

Presley @ SXSW

While at SXSW, Presley had an in-store at famed Austin boutique By George. Presley also took time out to help emerging artist hollo before his big show at SXSW. Here’s a look at the Urban Outfitters look that Presley made for hollo.
Read More >

Presley @ SXSW

While at SXSW, Presley had an in-store at famed Austin boutique By George. Presley also took time out to help emerging artist hollo before his big show at SXSW. Here’s a look at the Urban Outfitters look that Presley made for hollo.
Read More >

Presley Oldham – Forging a Legacy at the Nexus of Artistry, Fashion, and Music.

Presley Oldham – Forging a Legacy at the Nexus of Artistry, Fashion, and Music.

Videos/Podcast.

Top 5 Active Music Podcasts You Need in Rotation

Podcasts can be educational or entertaining, but the best ones manage to do both. Muse has compiled a list of music-oriented podcasts that should definitely be on your radar if you want to keep up with emerging talent, learn about the industry, and go in-depth with music artistry and the industry at large.
Read More >

Top 5 Active Music Podcasts You Need in Rotation

Podcasts can be educational or entertaining, but the best ones manage to do both. Muse has compiled a list of music-oriented podcasts that should definitely be on your radar if you want to keep up with emerging talent, learn about the industry, and go in-depth with music artistry and the industry at large.
Read More >

Moon Culture Cafe: Interview with Bryn

Moon Culture Cafe: Interview with Bryn

Culture&Lifestyle.

Unveiling the Unseen: A First-Timer’s Reverie at SXSW

Entering the vibrant chaos of Austin for the first time, it’s no surprise that the energy of SXSW instantly enveloped me. It was a journey into the unknown, an expedition ignited by curiosity and a thirst for discovery. As a first-time attendee of the renowned festival, every step felt like a leap into a new realm of possibility.
Read More >

Unveiling the Unseen: A First-Timer’s Reverie at SXSW

Entering the vibrant chaos of Austin for the first time, it’s no surprise that the energy of SXSW instantly enveloped me. It was a journey into the unknown, an expedition ignited by curiosity and a thirst for discovery. As a first-time attendee of the renowned festival, every step felt like a leap into a new realm of possibility.
Read More >

Thoughts On SXSW From an Indie Artist

Thoughts On SXSW From an Indie Artist

bonbuz – award winning *non-alcholic spirit

bonbuz – award winning *non-alcholic spirit

A&R and Marketing Report

Greater Than A&R and Marketing Report – Issue 1

In this issue's A&R and Marketing Report: a report on the Black Lip Liner viral trend and scout reports on artists iiso and The Wren.
Read More >

Greater Than A&R and Marketing Report – Issue 1

In this issue's A&R and Marketing Report: a report on the Black Lip Liner viral trend and scout reports on artists iiso and The Wren.
Read More >
Community.
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