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SXSW Official Artist, Vital Powers on Pioneering the Fusion of Dancehall, Grime, and Reggae from England’s Vibrant Music Scene

In the scope of modern music, few artists possess the audacity to transcend genres and build their own path. Enter Vital Powers, the mystifying maestro hailing from across the pond, whose magnetic fusion of dancehall, grime, and reggae has catapulted him into the spotlight of the global music scene. With a lyrical prowess that pierces to the core and beats that vibrate with contagious energy, Powers is not just an artist; he’s a force of nature reshaping the musical terrain.

Growing up in the rich backdrop of London’s diverse music scene, Vital was imbued in a melting pot of influences from an early age. “Artists like Dizzee Rascal, Skepta, Kano…these are like the foundational artists from the UK, if you are a rapper. Those are the first people that I listened to and respected, as well as the people in my neighborhood that were trying to figure it out too..friends, family, and the people I grew up with, those are the people I draw my inspiration, cause I think once I keep that kind of headspace, I don’t deter too much…” Explaining how he keeps it close to home and how that keeps him on the path of his own original sound. Vital extracts inspiration from the raw authenticity of grime, the soulful rhythms of reggae, and the contagious grooves of dancehall, Vital creatively combines these contrasting elements into his own individual sound. 

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At the heart of Vital Powers’ music lies a strong commitment to storytelling. Through his lyrics, Powers offers a moving reflection on the human experience, diving head first, into topics of identity, social injustice, and personal tenacity. “The focus for me is the vibe and the feeling…my set is mixed with afro piano, dancehall, grime… and with that a little jazz element, a little pop element, but the foundation is the lyrics.” He explains. Each verse is flooded with raw honesty that deeply connects with audiences, surpassing cultural boundaries. 

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Powers’ lyrical prowess is not all that sets him apart; it’s his electrifying stage presence that truly mesmerizes. Anyone that has been to one of his shows, knows that they’ll be leaving with a soaked shirt as a souvenir. “Rapping for years and years I’ve realized, it’s not about having a good song, it’s somewhere in the song… did they connect in some way…some songs is like ok just listen to it, that’s cool, but it has to do something…I know that all of the people love fun, so I try to create that…I’ll instruct people…cause even if you hate my music, you’re remembering that this guy made me hurt my knees today. And then now you’re moving, even if you were bored of me, now you’re moving..” Recounting his live shows. Whether commanding the spotlight in intimate venues or igniting festival stages with his incendiary energy, Powers captivates audiences with a magnetic charisma that is impossible to ignore. His live performances are a masterclass in showmanship, as he effortlessly weaves between genres, engaging the crowd with an infectious enthusiasm that leaves them begging for more. “I’m gonna make sure it’s a good vibe, so that everyone can feed into that energy.” Vital states.

Vital Powers’ willingness to experiment and evolve has developed in a diverse body of work that defies arrangements and looks to inspire new generations of musicians. 

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Looking to the future, Vital’s trajectory seems limitless. With new projects on the horizon and a growing legion of devoted fans, Powers is poised to leave an unforgettable mark in the music scene for years to come. In an era dominated by cookie-cutter trends and manufactured personas, Powers stands as a beam of authenticity and originality, challenging “norms” and reshaping the musical zeitgeist one beat at a time, just go and listen to his single “Bounce & Dip.” 

In the constant ever changing world of modern music, Vital shines as a visionary, a trailblazer, and a true artist in every sense of the word. So, take heed, music lovers, and get ready to be moved and hooked by the irresistible force of Vital Powers. You can find Vital Powers’ new release “Main Character Energy” on Spotify, Apple Music and more.

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